A identidade cultural do palmense a partir do telejornalismo local: uma análise das reportagens do "Bom Dia Tocantins”

Abstract

This study aims to analyze the cultural identity of residents of Palmas, Tocantins, through an examination of local television production, focusing on the Telejornal Bom Dia Tocantins - BDT, broadcasted by TV Anhanguera, an affiliate of Rede Globo. Beginning with an inquiry into the formation of cultural identity in a young capital, with just over three decades of existence, and the potential representation of this identity through local journalism, the dissertation sets out to address these inquiries. To achieve this objective, 24 BDT news reports, one per month in the years 2020 and 2021, were selected and subjected to Coutinho's (2016) methodology of Audiovisual Materiality Analysis, a specific approach for audiovisual content, aiming to provide a robust foundation for the investigation. The general objective of this study is to analyze the cultural identity of Palmas, Tocantins residents, through the journalistic content of the Telejornal Bom Dia Tocantins. Specific objectives include analyzing the formation of Tocantins' cultural identity from the territorial migration process after its creation, examining whether the reports demonstrate the cultural hybridity present in Palmas, and questioning how regional journalism self-defines through identities and cultural sources, constructing a narrative about local culture. Applying the methodology, the study revealed cultural hybridity, external influences, and distinctive characteristics of the city, with the local press playing a crucial role in shaping the identity of Tocantins and Palmas. The analysis of the reports highlighted a focus on regionalism and an adaptation to social changes, especially during the Covid-19 pandemic, reflecting a strong connection and identification of residents with their local culture and reality.