Jornalismo nos Reels do Instagram: uma análise comparativa entre os perfis do Jornal do Tocantins, Gazeta do Cerrado e Sou de Palmas

Abstract

In recent years, there has been a growing popularity of applications that prioritize short videos with a strong appeal to viewership, such as Instagram Reels. Considering this context, this dissertation aims to understand how journalistic narrative is constructed in Reels, based on the strategies employed by three media outlets from Tocantins: Jornal do Tocantins, Gazeta do Cerrado, and Sou de Palmas. Methodologically supported by Discursive Semiotics and procedural proposals from authors who have created specific protocols based on it, this research aims to provide a general overview of the journalistic information production carried out by these profiles, through how they are constituted (content level) and how they are presented (expression level - visual elements). This study assumes that the Reels collected for the corpus are essentially audiovisual journalistic materials made to be broadcast on a variety of screens. Therefore, it questions what remains and what is innovative in audiovisual journalism, based on what has been produced, in narrative terms, by these profiles. The selection of the corpus for this research took place during the 2024 municipal elections, which encompassed the entire month of October of that year, and consists of a total of 99 videos. A comparative analysis was then conducted between them. The conclusion reached is that these journalistic productions present innovative aspects — such as verticality — despite still being linked to some established forms of audiovisual journalism, such as the strong presence of hard news (albeit with the activation of distinct news values), interview segments, and the incorporation of elements such as stand-ups, voice-overs, and natural sounds.