Estratégia de marketing digital como ferramenta gerencial: um estudo de caso na empresa Katy Jacky Modas

Abstract

Nowadays the internet is a means of communicability widely applied for personal and commercial purposes. It can be seen that it brings speed and agility to small and large organizations in the dissemination of their products, with the development of digital marketing. Marketing has evolved, bringing different concepts, but nowadays digital marketing appears on the market, being a marketing that uses electronic channels such as the internet to expand the relationship between organizations and customers. The new consumer hashardly watched television, has scarcely listened to the radio, and has opted more and more to search for news through the internet, where the information is more up-to-date, and in a shorter period of time. The conversation changed space, people became more global and has been expanding their professional contacts. Digital marketing comes to help and facilitate the lives of individuals. At any time and in a short space of time, the dissemination of any product canbe carried out and establish contacts with anyone and anywhere in the world, with a small expense, because it is enough to have access to the internet and know how to publicize the product be appreciated and generate value. Customer loyalty is a way for companies to remain in the market from the conquest and engagement of their business partners, so the topic of digital marketing has gained greater importance in the context of business administration. The present work intends to analyze the challenges of companies today and the use of digital marketing in order to attract more consumers. Thus, aiming at communicating with them, thus creating a closer relationship and, especially, establishing a strong identityin the market, which can assist in the good performance of these stores.