Comunicação inclusiva e não sexista na Justiça Eleitoral: representatividade da mulher na linguagem do Instagram

Abstract

This study integrates the field of research into communication and gender issues by proposing to problematize the consequences of inequality between women and men in the use of language aimed at social networks adopted by public institutions. The research analyzes how inclusive and non-sexist language, institutionalized by CNJ Resolution nº 376/2021 and unfolded in the Inclusive Language Guide, is materialized in the institutional communication of social networks (Instagram) of the electoral courts in the states of Acre, Amazonas, Rondônia, Roraima, Pará and Tocantins and how women are being represented in this environment. The qualitative and quantitative method was used, based on documentary analysis of posts published over a period of thirty days. The results showed that, despite the message being directed, for the most part, to male and female recipients, both the texts and the protagonism of representation in the publications presented communication aimed, hegemonically, at the male audience. In the verified posts, women are minorities and, when represented, the choice falls predominantly on young women, whether white, black or mixed race. Indigenous women and elderly women (60+) were not represented in the posts. The study also highlighted the use of sexist language, distorting the message and putting women's bodies in the spotlight. This demonstrates major challenges for the application of the aforementioned guide in the Electoral Justice bodies in the North region.