E-commerce:

Abstract

The work presents an analysis of beauty and health consumption behavior during the COVID-19 pandemic. In this way, it aims to analyze the behavior of beauty and health consumption during the COVID-19 pandemic, identify changes in the consumer profile of this segment and describe the impacts caused on the beauty and health economy. To achieve the objectives, information about what e-commerce is was used as the main theoretical matrix; E-commerce in the Context of the Pandemic; E-commerce in the health and beauty segment. This is bibliographic research with a qualitative approach. The results show that as e-commerce is a market that structures its entire process of buying and selling over the internet, and in view of this new way of life, where it is necessary to maintain social distance, e-commerce is the most adhered to as a business strategy. With the pandemic, consumer/market interaction has become even more distant, with the internet and technological advances being a great ally at this time for product sales and purchases. It is believed that this investigation will bring positive results, contributing to the scientific community about the effects of the pandemic on e-commerce in the market segment under study, and it is expected with the data to leave knowledge to entrepreneurs, future entrepreneurs, startups and several others who can be involved in the digital economy on new industry trends in the market.