E-commerce em uma empresa de pequeno porte:

Abstract

E-commerce performs the purchase/sale process through the world wide web, this study sought to understand the modus operandi of this tool helps small businesses gain a competitive advantage, especially with the pandemic caused by COVID - 19, which changed several aspects of life in society. As a result of this pandemic contrast, which has changed the behavior of consumers in different market segments. The impacts resulting from the reduction in the circulation of people as a measure to prevent the spread of the virus and the closing of companies that serve the retail sector, which has increased the demand for the modality of digital commerce. From this angle, this work aims to understand the impacts caused by the pandemic on small businesses and how it influenced the increase in e-commerce. The research carried out presented a small company in the cosmetics sector, addressing the perspectives and difficulties faced during the pandemic period, and above all understanding how e- commerce helped in this process. The methodological procedure of case study was used, the interview script was applied from October to December 2021, and bibliographic research was also used to guide the study. To carry out the study, we used data collection through interviews conducted in person and via Google Meet.