Imagens de Palmas: confluências entre consumo cultural e espaço urbano

Abstract

This dissertation seeks to analyze the cultural consumption of the image of Palmas, capital of the state of Tocantins, based on the institutional dissemination of the images of its urban spaces. To this end, the profile of the Instragram @descubraotocantins managed by the Agency for the Development of Tourism, Culture and Creative Economy of the State of Tocantins, which disseminates images of the sights of the municipalities of Tocantins and among them in the capital Palmas, was focused. The research started from the collection of images of Palmas posted in that profile and, subsequently, a critical analysis and content analysis of the images was carried out in order to propose reflections on the cultural consumption of images, on the capacity that an institutional profile in a social network can have to drive such images and the level of proximity that the images published present with the daily reality of the capital in a dimension that goes beyond a postcard proposal. The analysis of the images pointed out points considered touristic in the capital and showed the relationship with the consumers of the images through the interaction (likes and comments) with potential visitors of these places. However, the city has many other attractions, urban and natural facilities that were not selected by the @descubraotocantins profile. A reflection that is established is that the consumption of images from a selection of random photos from third parties in the institutional profile of @descubraotocantins, presented a diversity of angles of the same place, now becoming unattractive and thus discarding other places that could present tourist potential.